In Chapter 11 of my book, I talk about how important it is to Make Improvements – Before and After.

Remember to never stop assessing, enhancing, and learning all you can about your creations.  My grandfather used to say, “You learn, and you learn, and you learn, and then you die…and when you stop learning, you die.

My friend Mitch Modell of Modell’s Sporting Goods is a great example of a businessman who never stops learning and improving.  He oversees the nation’s oldest family-owned and operated retailer of sports goods, sports apparel and athletic footwear, a near 150 store chain.

Even after he recently spent a fortune revamping his flagship store in Times Square, Manhattan, New York, he asked me what changes I would make. Putting his ego aside, he not only listened to my recommendations but immediately implemented them.  He has been rewarded with a major improvement in sales.

View the Stores article about the improvements to Modell Sporting Goods and also a letter from Mitch Modell about the results.