Quotes
Steve Schussler is Walt Disney of Theme Restaurants
Nov 10th
Steve Schussler is Walt Disney of theme restaurants
Behind the scenes with Rainforest Cafe owner
By Rachel Hutton Wednesday, Nov 10 2010
http://www.citypages.com/2010-11-10/restaurants/steve-schussler-is-walt-disney-of-theme-restaurants/
To view photos of the tour go to: http://tcb.citypages.com/slideshow/steve-schusslers-theme-restaurant-empire-31805049/
The offices of Schussler Creative are located in a dull, nondescript Golden Valley industrial park, near businesses that deal in the mundanities of insurance claims and automotive parts. But inside, Schussler Creative has the energy of a Silicon Valley startup. On the day I visited, I could hardly find a seat in the reception area for the assemblage of model outboard motors, revolving Ferris wheels, and Disney characters dressed in Star Wars garb. So I leaned against a ledge where a cloak-wrapped Mickey aimed his light saber at Donald Duck, who had been frozen, Han Solo-style, in a carbonite block.
All this, I soon learned, was merely a warm-up for the contents of Schussler’s adjacent warehouse. A staff member led me to the office’s utilitarian kitchenette where muffled tribal music could be heard playing behind a set of double doors. The staffer held a remote control, and I noticed that one of the buttons was labeled “FOG.” Anticipation built as it does when the line for a Disney ride inches forward: What sort of imaginary world lay beyond? More >
Review of Stevens Book from Former VP & GM of WKAT Radio
Nov 8th
Sid Levin, the Former VP and GM of WKAT Radio “CBS” Affiliate in Miami Florida writes a review of It’s A Jungle In There. This is the gentleman who wound up giving Steven Schussler his first job in Broadcasting!
“Many years ago, the young man in the Superman costume and I worked in the radio business together. I knew then how special he was and his remarkable career has proved me right. And now he has written an “how to do it” in an intense, helpful, instructive book that is also great fun to read.” Sid Levin
A mouthful of Minnesota
Nov 1st
A Mouthful of Minnesota
Steven Schussler orchestrated some pretty impressive conversions since he jammed the front end of a 1957 Chevy above the front door of a Minneapolis nightclub 27 years ago. Read more…
By Jeff Strickler of the Star Tribune
Steven Schussler Personified Passion
Leading Blog Building A Community of Leaders
Nov 1st
Anyone that has ever been to the Rainforest Café, knows it’s a treat. Created by Steven Schussler, the Rainforest Café holds the record as one of the top-grossing restaurant chains in the world and was the first restaurant concept to be featured at every Disney theme park worldwide. Schussler shares in It’s a Jungle in There, what it takes to make it happen and the lessons he learned that can be applied to your dream.
Schussler embodies the five Ps of successful entrepreneurship—Personality, Product, Persistence, People, and Philanthropy—that he teaches in the book. He writes, “As a leadership quality, one’s own passion is what galvanizes others into action.” Passion and persistence has played a big part in everything Schussler has done. It’s “not going through the motions but going through with the emotions.”
